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All businesses want the same thing – to increase sales. Just like with offline businesses, online business wants to reach as many people as possible in order to sell as much as possible. This is where catalog selling comes in. If you are reading this, it’s most likely that you are interested in boosting your catalog business and are looking for ideas on how to boost sales. We have listed 10 ideas that you can implement to achieve your goal. They include:
The best catalog design will be the one that’s highly targeted to your specific audience. Therefore, it’s imperative that you have your target market in mind when designing your catalog. Come up with a catalog that your customers will not only find to be informative, but enjoyable to read as well. To understand your target market, you should consider undertaking surveys and provide potential buyers with feedback forms. This will help you know who they are, what, where and when they make purchases.
The best catalog design will be the one that’s highly targeted to your specific audience. Therefore, it’s imperative that you have your target market in mind when designing your catalog. Come up with a catalog that your customers will not only find to be informative, but enjoyable to read as well. To understand your target market, you should consider undertaking surveys and provide potential buyers with feedback forms. This will help you know who they are, what, where and when they make purchases.
You’ll also need to be strategic when selecting the right products to promote. Be sure to make the products that sell more highly visible. It’s also crucial to cautiously analyze which products or information is best to appear on the cover page, first page and back cover. You should also consider aspects such as feature lists, image size, layout, pricing and details from the buyer’s point of view.
As much as long descriptions may give a thorough explanation about your products or services, most customers find them boring. Majority of customers don’t want to read, but are rather interested in seeing what’s on sale. It would be intuitive to seduce them with beautiful images of your products. A good example is the gorgeous images of Intima’s Collection of shoes and Clothing that can be viewed at Catalogo Stefano Di Roma
One of the commonest mistakes that people make is to use stock images on their catalogs. You need to avoid this. What you need is to use original photos of your own products. If possible, hire a creative photographer to help you get high quality photos.
If you are not confident with your designing skills, it would be best to hire a competent catalog designer to do the job for you. Before hiring, check out the designer’s portfolio and see if they have done similar works before. You can also find catalog examples you love and show them to the designer. This will give them a clearer idea of what your expectations are.
It’s wise to include limited time offers in your catalogs. This will help instill a sense of urgency in your customers. If you present them with a good offer, chances are that they might end up converting right away. This will result in a boost of sales for your business.
The price is one of the most important pieces of information that most customers seek to find. Therefore, it’s good to display the price for each item in the catalog. Just ensure that it’s written in font size and type that is easily readable.
Each product listed on the catalog should have a direct link to the product page on your website. For example, customers who are interested in buying home décor items can visit intimausa.com to find suitable products.
The next crucial step after designing a catalog is to promote the catalog. This means that you have to ensure that your prospects and customers get a copy. Distribution ideas include mailing out catalogs to your subscribers, include coupons and special offers, include catalogs with every sale, advertise your catalogs on social media platforms, make your catalog available for download on your website, etc.
After all is said and done, you need to take your time to review and analyze the performance and ROI of your catalog. Gather insights from your customers and use the information obtained to customize your catalog for an even better result next time.
Those 10 ideas will help you greatly in boosting your catalog business. By designing catalogs that present your branded information in a visually alluring way, you will be assured that your prospects and customers will retain them and refer to them over time.
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